Group: Progression from AS

How will we demonstrate progression from our AS pitch to our A2 pitch?

• We have a deeper understanding of symbolism and connotations, and so can explore this further - with less necessity for a literal meaning behind our action.
• Our skills both in front of and behind the camera have improved, which means we can be more audacious in terms of including more challenging shots to achieve technical excellence.
• We have more of an idea of our locations and so we can execute more apt reccies and can analyse them for more ideas relevant to our concept.
• Our presentation skills have ameliorated and so the pitch will seem more coherent and oiled in terms of what is being said and what is happening on the board to reinforce our concept - both visually and audibly.
• We have a clear casting objective - whereas last time we just knew that we had a certain character that we wanted someone to fit, this time we have particular people on board who have initially complied enthusiastically; although some of this will need to be fully confirmed in the practicality sense that they need to be available for multiple shoots in potentially multiple locations.

How will we create a cohesive band image across 3 products?

• In maintaining a very similar style of attire and aesthetic look to our character throughout all three we will create a certain aspect of an artist's meta narrative.
• We will also ensure the colour scheme as a whole is fairly similar as to create an alike look and general feel to our work - although this will be a more prominent feature to maintain in print work as opposed to completely limiting our location opportunities for filming the video for example; however it is likely we will edit the footage somewhat to provide a grittier and darker feel to it.
• Another aspect we can keep uniform is typography and style of font throughout all three products - this will give it a similar look and feel across the products.